Quiero Tacos is a new (delicious) venture for a dear friend. I started with a a flurry of sketches and source images to decide the direction of the logo. We were inspired by the landmark architecture of the Times Square Building in Rochester, NY which features the “Wings of Progress” sculpture on top. Each of the aluminum ‘wings’ weigh 12,000 pounds!

Here’s the starting point, quick sketches and beautiful images. QUERIO_MM

And the final product!